As CRO, Austin will have a deep impact on how our company grows to new markets across the nation.
We’re thrilled to welcome Austin Frogge as our Chief Revenue Officer! We are very much looking forward to the deep impact he will have on our company as we move forward in our mission to accelerate home electrification by making the installation of solar, storage and EV more trustworthy, transparent, and accessible
Austin has extensive experience taking organizations from small to large and comes with a deep understanding of differentiated go-to-market strategies for both B2B and D2C organizations. Throughout his career as a cleantech executive, Austin has shown a relentless focus on improving customer experience and a strong ability to build teams and systems that scale.
“Every hire a company makes is important–they will shape the product, operations or customer experience in some way. This is even more compounded in the early days of building a company, so we are extra diligent and mindful to find the right people to join us at Monalee. For us, that means scrappy, resourceful people who are also big thinkers and have track records to prove they get things done with very little,” explains our co-founder and CEO, Walid Halty.
Most recently, Frogge served as Sunrun’s VP of Sales, growing divisional revenue from $75 million to more than $500 million a year, 600 employees, and 14,000 customers annually. He also won Comparably’s ‘Best Sales Team’ award in 2022 and 2023. Before Sunrun, Frogge worked at SolarCity as their Regional Sales Director and holds a B.S in Supply Chain Management and a B.A. in Sustainability from the W.P. Carey School of Business.
“I’m energized to join the Monalee team at such an inflection point in our industry. It’s time to democratize solar so that more homeowners have access to the benefits of clean, renewable and predictable energy. That means lowering the costs, and barriers for homeowners to transact while providing better transparency in a digital age,” shares Frogge.
Among Frogge’s first actions as CRO will be to operationalize the early sales systems at Monalee to be more scalable to serve more people, while making sure they still maintain a core focus on the consumer. He will also work to add differentiated go-to-market strategies to reach customers in more places that are looking for home electrification solutions.
